Enfants Riches Déprimés, commonly known as ERD, was founded by designer and conceptual artist Henri Alexander Levy in 2012. He launched the brand with the goal of combining luxury craftsmanship, artistic expression, and a rebellious fashion identity. The label was established as an independent luxury fashion house with limited production and distinctive creative direction. Fashion enthusiasts quickly noticed the brand because it offered something different from traditional designer labels. Today, Henri Alexander Levy remains the creative force behind ERD and its collections. His vision continues shaping the identity of the brand.